ANIME HISTORY - POST WAR

Toei Animation and Mushi Productions

Animation was founded and produced the first color anime feature film, Hakujaden (The Tale of the White Serpent, 1958). This film was more Disney in tone than modern anime with musical numbers and animal sidekicks. It was released in the US as Panda and the Magic Serpent. Throughout the 1960s and into the early 1970s Toei continued to release these Disney-like films.

Toei's style was also characterized by an emphasis on each animator bringing his own ideas to the production. The most extreme example of this is Isao Takahata's film Horus: Prince of the Sun (1968). Horus is often seen as the first major break from the normal anime style and the beginning of a later movement of "auteuristic" or "progressive anime" which would eventually involve directors such as Hayao Miyazaki and Mamoru Oshii.

A major contribution of Toei's style to modern anime was the development of the "money shot". This cost-cutting method of animation allows for emphasis to be placed on important shots by animating them with more detail than the rest of the work (which would often be limited animation). Toei animator Yasuo Otsuka began to experiment with this style and developed it further as he went into television.

Osamu Tezuka started a rival production company called Mushi Productions. The studio's first hit Mighty Atom became the first popular anime television series in 1963. Contrary to popular belief, Atom was not the first anime series broadcast in Japan; that honor falls to Manga Calendar, which began broadcasting in 1962. However, Atom was the first series to feature regular characters in an ongoing plot. American television, which was still in its infancy and searching for new programming, rewrote and adapted Atom for the United States in 1964, retitled as Astro Boy. The success of Atom in Japan opened the doors for many more anime titles to be created, including Mitsuteru Yokoyama's Tetsujin 28-go (later released in the U.S. as Gigantor), Tezuka's Jungle Emperor (later released in the U.S. as Kimba the White Lion) and Tatsuo Yoshida's Mach Go Go Go (later released in the U.S. as Speed Racer).

By the late 1960s anime began to branch out into new areas. Tezuka began this branching out with several experimental, adult-oriented films known as the Animerama films. The three films are 1001 Nights (1969), Cleopatra (1970), and Belladonna of Sadness (1973). Belladonna is the most experimental of the three, providing an inspiration for Revolutionary Girl Utena (1997). In addition the first adult oriented TV show Lupin III (1971) was broadcast at this time.

(Article based on Wikipedia article and used under the GNU Free Documentation License)